Lauren Hayden is a PhD candidate with the ARC Centre of Excellence for Automated Decision-Making and Society. Lauren’s (she/her) research considers how platform consumer cultures are structured by digital advertising, through an examination of alcohol promotion and online expression of drinking culture. The project aims to address current limitations in the study of ephemeral, unobservable digital advertising by implementing novel digital methods and synthesizing a range of existing data, including from the Australian Ad Observatory. Lauren draws on media, gender, and critical algorithm studies in her work, as well has her previous industry experience in marketing and advertising.

LinkedIn linkedin.com/in/laurennhayden/